Whether your business operates entirely online or you have a brick and mortar location (such as Long Island, Texas, or any other high population area), Search Engine Optimization (SEO) is critical to your future success. The reason SEO is so important for your business is because it can effectively increase your website’s visibility in the search engines by getting more eyes on your site. In this article, we will be going over some of the main advantages of using SEO as an inbound marketing solution for your business.
Key Benefits Of SEO:
The key every single one of your marketing strategies should be to get more people coming to either your website or brick and mortar location. This insight comes hand in hand with getting people much more aware of your brand as a whole. This is particularly important in high geo-traffic areas, such as New York City or Long Island. By increasing your rankings on the search engines, you are going to in turn be able to generate much more traffic through improved/better overall rankings. Studies show that most searchers simply do not look past the first page. Even within the first page, the top 3 results generate most of the clicks. With that being said, if you are not ranking in the top 3 results for given keywords and/or keyphrases, the chances of you getting a good amount of traffic are going to be very small.
2. Cost Effective.
Another huge benefit that SEO provides as an in bound marketing solution is the fact that it is extremely cost effective and efficient. Because Long Island SEO typically does not cost money unless you hand the task over to a third party, you are going to end up generating huge returns with it. Even if you choose to hire an expert to handle your SEO, you are going to benefit from increased cost efficiency when compared to other marketing strategies that require incremental costs in regards to scaling.